In order to increase the profits of your home based business, it will take both knowledge and skill as well as dedication. You need to analyze your business and determine how to increase your sales, review your costs, as well as review the business in its entirety.In order to increase your business’ success, you will need to focus on four main areas: expenses, advertising, creativity, and sales.ExpensesWhen you are considering your home based business profits, you need to consider outgoing expenses as well as the income that is made selling your services or products. If you are not yet making the profits that you desire, you should track your expenses and itemize them. Next, you should consider which expenses can be eliminated. If there are certain services that your company could cut costs on, consider this but make sure that you are still receiving quality products or services. If you determine that an expense is unnecessary, you should simply eliminate it.AdvertisingAfter you have determined who your customers are, you need to consider your method of advertising. Because many people find products and services online, consider freshening your website. You can also think about placing advertisements in the local paper or on flyers. Organizing a community event such as picnic may also help to create outreach to your neighborhood about your home based business. This will help you to greatly increase your profits.Let your Creativity FlowEncourage yourself to be creative and try different techniques. A great idea is to give customers an introductory month of free service or provide frequent customers with savings and discounts. In order to show that you believe in your product, consider accepting returns and money back guarantees on your services or products. Increasing your profits within your home based business is often a matter of trying different things and seeing what works.Increasing Sales and Targeting CustomersAnother essential step is to review both your sales and audience. Who are the people who are buying your services or products? What do people like most about your services or products? Knowing the answers to these questions will help you to target a wider audience and generate more sales for your home based business.The initial setup of a home based business requires both focus and effort. In the same vein, maintaining the home based business necessitates the same virtues. In order to succeed, there are necessary steps which need to be taken. A large part of the process consists primarily of trial and error. You need to be largely willing to be extroverted and do what it necessary to increase your profits by pushing your product or service and drawing a large customer base for your home based business.

One of the keys to succeeding in information product creation is to break the process up into discrete steps. This frequently isn’t an instinctive reaction for the typical information marketer. Especially on the internet where small sized learning products are the norm.

However, it is extremely important to your ultimate success. In fact, I would go so far as to say that if you don’t do this you probably won’t succeed… even when you are starting out let alone as you move forward.

Your product creation system should do this for you if only to help you to understand the overall task.

But why?

In this article, I’m going to ignore chunking and focus on the practical aspects. That’s not to say that chunking isn’t important. It is. It’s important to understanding and to learning the process. But while you can use the same chunks as you move forward, long term your focus needs to be on the operation of the system not the understanding of it. Unless of course you are constantly training new people!

So why is chunking important to long term use of the product creation process? (Yes, I know systems design uses a different term for this process but I’m not teaching you systems design. So I’m going to use the word learning content designers use.)

The first reason that having individual discrete tasks is important is one of schedule estimation. Frequently it is very difficult to estimate how long the total task of creating a product will take. After all, the size and type of the products matters as does the number of products in your product funnel. And those are just the most obvious elements. However, estimating a discrete task is often much easier. The total can then be estimated as the total of the discrete tasks.

Secondly, scheduling a large task can be problematic. However, by segmenting the task into a number of discrete tasks, you gain a much greater flexibility in scheduling. Not only that but as your business begins to add people you are able to schedule multiple people to the product creation.

Finally, segmenting a large task into smaller discrete tasks allows you to have much better control over the product creation. This affects two different areas — status and quality.

By segmenting your process into discrete tasks you are able to schedule and record the progress at much more detailed level. As a result you are more in control of the status of the product creation. You know what everyone is doing. When they should complete it. And how much it should cost. You also know exactly what has been done.

You also improve your overall quality. Instead of waiting until everything is done you can check quality as you go. This allows you to immediate react to low quality products without absorbing their costs. This means that you have less rework and your rework costs less. And if the product is not going to meet its quality requirement you will know about it in time to stop the development, change the requirement or fix the product.